Market Pace Services
Based on each client’s business objectives, we develop customized Media, Industry Analyst, Social Networking and Search Engine Optimization programs to create awareness, build credibility, educate the market and effectively position a company.
Positioning / Messaging
We identify key differentiators and provide our clients with concrete communications tools to clearly articulate the company’s value proposition.
- » Company and Product Positioning
- » Corporate Presentation Messaging
- » Crisis Communications (externally and internally)
- » Press Release Development
- » Executive Communications Coaching
Awareness
Our broad relationships with the media coupled with event management expertise enables our clients to quickly heighten their visibility within targeted markets.
- » Media Campaigns (national business press, industry trades, local media)
- » Blogger Relations
- » Social Networking (Twitter, Facebook, YouTube, LinkedIn)
- » Event PR (Tradeshows, Conferences, Webinars, Twitter events)
- » Press Release Distribution with SEO
Credibility
We draw upon the credibility from market influencers to publicly validate our clients’ products and services.
- » Industry Analyst References and Reports
- » Customer References and Case Studies
- » Strategic Partner Relations
- » Industry Awards
- » Product Reviews
Education
We secure strategic opportunities for our clients to educate customers, prospects, partners, stakeholders and industry influencers.
- » Public Speeches & Panels
- » Corporate Blogging and Blog Discussions
- » Dialogs on Social Networking Sites
- » Contributed Article Writing, Placement and SEO