Strategic Execution

  • Barbara Reichert Image
  • Barbara Reichert
  • Founder and President

Barbara is a strategic communications professional with 20 years high-tech public relations and journalism experience. She has directed and implemented public relations programs for more than 75 technology companies. Prior to founding Reichert Communications in 2002, Barbara was a partner at McLean Public Relations. Before that, she served as a Director on the management team at the Horn Group and an Account Supervisor at Wilson McHenry Company. Barbara has led company launches for numerous startups and helped Marketing Icon Geoffrey Moore successfully publicize his book, Inside the Tornado. Barbara also gained a keen understanding of startups from the inside, while holding an executive management position as VP of Corporate Communications for Aceva Technologies, a software startup in the Silicon Valley that secured more than $50 million in venture financing.

Reichert began her career as a reporter and producer for KTWO Television, a statewide television station in Wyoming. She also worked as a city beat reporter for the Casper Star Tribune. She has a Bachelor of Arts degree from the University of Montana, School of Journalism with an emphasis in broadcast news and minor in psychology.